To be fully engaged in providing Quality / No Harm, Customer Experience and Stewardship by management of all aspects of assigned marketing and communication projects for Health First and its affiliates, including acting as marketing and communications advisor.Primary Accountabilities\:
Coordinate requirements for promotional materials to ensure Sales Department has adequate supply
Direct and monitor the campaign to ensure goals are met
Create and oversee communication strategies based on priorities
Current on industry practices on marketing using knowledge to impact communication tactics
Extract customer needs and insights using qualitative and/or qualitative data from either primary or secondary research to build creative briefs and integrated marketing plans.
Write marketing and communication plans for specified product, service or communication need
Prepare budgets and submit estimates for program costs as part of campaign development
Monitor budgets by comparing and analyzing actual results with plans and forecasts
Maintain dashboards of projects, ROI and other metrics regarding project impact
Measure the effectiveness of marketing and advertising programs and strategies
Implement proven advertising and communication philosophies and tactics
Bachelor’s Degree in marketing, business, advertising/public relations or related field or 5 years progressive experience in marketing, advertising/public relations or related field, preferably in health care
Strong orientation toward achieving personal, departmental and corporate goals and objectives
In-depth knowledge of marketing and communication principles and strategies including methods for showing, promoting, and selling products or services
Moderate knowledge of media and public relations principles and strategies.
Strong computer abilities as well as oral and communication skills.
Aptitude for copywriting, proofreading and editing
Posted on : Tue, 16 Apr 2019 04:51:13 GMT
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